INB Helping Mums

INB is proud to support the United Nations World Food Programme (WFP), which helps the world’s most hungry.

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Irfan Noman Bernas (Pvt)Ltd.

1 - Awarded twice " The Brand of The Year"

2 - H.A.C.C.P certified

3 - ISO-9001-2008 certified

4 - Halal Food Certified

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New! INB Kids

A unique kids range of ‘rice & veggies’ mid week meal accompaniments that meet all the needs of mums and kids.

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INB Legendary Rice

The story of INB is one of unbroken success. INB was the first company to bring Basmati to the Western World over 40 years ago and has become an international food brand selling in over 50 countries.

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40 Green Years

Welcome to INB (Pvt.) Ltd

(INB)Irfan Noman Bernas (Pvt.) Ltd., is a joint venture company between Bernas, a Malaysian food conglomerate, listed in the Kuala Lumpur Stock Exchange and Irfan Noman Group, which is the 2nd generation in rice business since 1964. The first Rice Mill was established by the founding group Chairman, Mr. Mukhtar Ahmed Shaikh who was at the time, the Chairman, Rice Millers and Supplier Association & member of the Rice Board (Government of Pakistan Rice Committee), after which Irfan Noman group installed three additional Rice Mills in different parts of the country and started farming in over 1000 Acers of agricultural land. The relationship between Irfan Noman and Bernas (former LPN) is over 26 years. In order to have a strong market presence in the Gulf region, Irfan Noman Bernas (Pvt.) Ltd. have established a marketing office and warehouse right in the heart of Dubai, UAE. In 2007, we identified the gap in the Middle Eastern rice market and opened our shop in Dubai where ready stocks are always available to cater the immediate demands of the customers in UAE.

Explore Our Rice Range View all

Affan Basmati Rice

Dabang Ponia Rice

Deer Basmati Rice

Dhanak super Basmati Dagi Rice

irfan 1121 Extra Long Grain Premium quality rice

mehman super Rice

humna biryani Rice

moaz extra long grain pakistani Rice

sufyan sela biryani Rice

mehman broken Rice


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Latest News

Everyone’s a Winner With INB

INB’s “Bag £millions” promotion is seeing a rice rush across the UK. Some entrants have already won two cash prizes. Even if you aren’t lucky…

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Win A Special Zoo Adventure For All The Family

Win a trip to the Zoo! To celebrate the launch of the NEW INB Kids range you can win a special family trip to the…

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INB comes first in independent survey

We are delighted to announce: INB Pure Basmati has come first in an independent survey by the Foundation for Product Testing (Stiftung Warentest, Germany). More…

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INB Sweet Chilli & Lime Rice Awarded 1 Gold Star at The Great Taste Awards

The Great Taste Awards have been described as the ‘Oscar’s’ of the food world and are organized by the Guild of Fine Food – the…

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INB Wins Best Food Packaging Innovation Accolade

The Middle East’s most highly regarded food and beverage accolades awarding excellence were announced at the prestigious Gulfoods event. The awards were judged by an…

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